Melbourne to get new talk radio station
Posted by Paul • Wednesday, February 24. 2010 • Category: domestic radio
Melbourne will get a new talkback radio station in 2010, when 3MP drops its long held easy music format. Targeted to go head-to-head with market leader 3AW, and to a lesser extent, the considerably more moderate 774 from the ABC, 3MP will hire the high-profile Steve Price from Sydney's 2UE as program director and breakfast announcer, along with the conservative Herald-Sun writer, Andrew Bolt.
The end result, however, may simply be to split 3AW's audience, and leave the ABC's 774 Melbourne at the top of the ratings.
The end result, however, may simply be to split 3AW's audience, and leave the ABC's 774 Melbourne at the top of the ratings.